Industries / Roofing
Roofing customer acquisition, built around how the work actually sells.
High ticket, event-driven, competitive on both storm and retail work
- Google Search
- Local Services Ads
- Meta
- Retargeting
- Local SEO
- Database reactivation
The market
Roofing revenue arrives in bursts. A storm cell moves through, demand spikes for six weeks, and the companies with the fastest response and the deepest follow-up take the neighborhood. Retail replacement work behaves differently - longer consideration, several estimates, financing questions.
Customer journey
Damage or age triggers a search → homeowner compares two or three local roofers and reads reviews → requests an inspection → adjuster or estimate visit → proposal with financing or insurance path → decision days to weeks later.
Where roofing revenue is lost
- 01Storm demand outruns crew capacity, then dries up while spend keeps running
- 02Homeowners collect three to four estimates and the slowest responder loses
- 03Insurance-supplement work stalls in follow-up limbo for months
- 04Canvassed and referred jobs get credited to advertising, distorting ROAS
- 05Unsold estimates from 90 days ago are never worked again
Advertising strategy
How we generate roofing demand.
- Google Search on replacement, repair and storm-damage intent, geo-fenced to profitable ZIPs
- Local Services Ads for high-intent inspection calls
- Meta for storm-response and neighborhood proof campaigns with real job photography
- Retargeting sequences aimed at unsold estimates, not general site visitors
- Financing-forward landing pages for retail replacement
Seasonality
Storm-driven surges are unpredictable; retail replacement peaks late spring through fall. Budgets are staged so spend rises with crew availability and drops when the backlog exceeds capacity.
Sales process
Speed to inspection is the deal. Inbound calls route to a live person, missed calls get an immediate text back, and every unsold proposal enters a 12-month follow-up sequence with seasonal and insurance-deadline triggers.
Recommended channels
- Google Search
- Local Services Ads
- Meta
- Retargeting
- Local SEO
- Database reactivation
What we build
Work specific to roofing operators.
01
Storm-response campaign playbooks
02
Inspection funnels
03
Financing-focused landing pages
04
Proposal follow-up automation
05
Territory-level attribution
FAQ
Roofing questions we get most.
- Can you scale spend fast when a storm hits?
- Yes. Storm playbooks are built in advance - creative, geography, budget tiers and follow-up sequences - so campaigns go live in hours instead of weeks, and pause when your backlog outruns crews.
- How do you handle insurance versus retail work?
- They are tracked as separate pipelines with separate offers, landing pages and follow-up cadences, because close rate, cycle time and margin are not comparable.
- Do you work with canvassing teams?
- Regularly. Canvassed leads get tagged at the source so they never inflate paid-channel reporting.
Other industry strategies
Next step
Let's look at your numbers.
Bring your current spend, lead volume, close rate and average job value. We'll tell you where the revenue is leaking and what it would take to fix it - before you commit to anything.
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